view the campaign

Welcome to a place that takes the "oo" out of the vagina taboo. A place designed to get us talking frankly and freely, so we can take better care down there. More about U >

make it U: the new U campaign

U by Kotex Tampons, pads and liners: who would have thought it could all be so controversial? Check out our new 15 sec TV ad for Ultrathins. >

What others are saying...

  • Sarah "I think the beaver ad is fantastic! i couldn't stop laughing when i saw the ad -good on you guys!!!!!"
  • Sarah "This was cheeky and effective. Well done!"
  • Allison "Love the new ad!!! and the website looks Fab!!!"
  • Tula "Congratulations! What a fantastic advertising campaign!"
3 reasons why U is worth switching to
  • Hassle-free periods
  • Total protection
  • A brand that's not bland
More reasons > view U by Kotex® Products